The mission of Beautycounter is to get safer products into the hands of everyone. Every one of our innovative and high-performing products is made with an industry-leading standard of safety. Our growing collection includes safer skin care, hair care, bath and body products, kid and baby products, men’s products, sun protection and quality makeup.
Many common ingredients in beauty products have been linked to potential health risks. At Beautycounter we believe products should perform without compromising your health. That is why we prohibit the use of over 1500 harmful or questionable ingredients. Transparency is central so we share every product ingredient. In addition, we advocate tirelessly for greater transparency and regulation in the beauty industry as a whole.
We all deserve better beauty.